MENA: ecommerce penetration as percentage of total retail by selected country 2017

This statistic presents the e-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, ranked by selected country and region. In 2017, the e-commerce penetration in the United Arab Emirates was around 4.2 percent. The given data indicates that e-commerce has an opportunity for growth in the Middle East and North Africa as the penetration remains low compared to other countries.

E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country*

Characteristic	Penetration rate
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Release date

February 2019

More information

Region

MENA

Survey time period

2017

Special properties

e-commerce excludes food delivery

Supplementary notes

*Penetration is defined by the source as percentage of e-commerce retail sales over total retail sales.
**GCC stands for Gulf Cooperation Council and includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE.
***MENA includes all GCC countries and Egypt Algeria, Iraq, Jordan, Lebanon, Libya, Mauritania, Morocco, Syria, Tunisia and Yemen.
This statistic is based on the results of household expenditure surveys. The source does not provide further information on the surveys.

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