Turkey: online grocery shopping motivation 2022

According to an online panel survey conducted in Turkey in May 2022, over one-third of consumers who shop online stated that offering more discounts would motivate them to visit online grocery stores more often instead of traditional ones. A further 18 percent expected online grocery stores to have more affordable and cheaper prices compared to physical grocery stores.

What would drive online shoppers to use online stores more than physical grocery stores?

Characteristic	Share of respondents
If there are/will be more discounts	36%
If the prices are more affordable/cheaper	18%
If there are more promotions	15%
If they offer coupons/discount coupons	7%
If they don't charge for shipping/delivery	5%
If they need something urgently	3%
If they are very busy/have no time to go to the store	3%
When they do not want to go out	3%
If online grocery stores sell vegetables and fruits	3%

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Release date

August 2022

More information

Region

Turkey

Survey time period

May 2022

Number of respondents

805 respondents

Age group

15-55 years old

Special properties

Participants from 81 different cities who did online grocery shopping in the last three days

Method of interview

Online panel

Supplementary notes

34% of the survey participants did online grocery shopping on the day of the survey and 66% of them did online grocery shopping until 2 days before the survey was conducted. Grocery shopping includes grocery items such as food, beverages, personal care, and cleaning. Non-FMCG products such as clothing, home living products, household appliances are excluded.

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