Reasons to prefer online grocery shopping over physical grocery stores in Turkey 2022

What would drive online shoppers to use online stores more than physical grocery stores?

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Release date

August 2022



Survey time period

May 2022

Number of respondents

805 respondents

Age group

15-55 years old

Special properties

Participants from 81 different cities who did online grocery shopping in the last three days

Method of interview

Online panel

Supplementary notes

34% of the survey participants did online grocery shopping on the day of the survey and 66% of them did online grocery shopping until 2 days before the survey was conducted. Grocery shopping includes grocery items such as food, beverages, personal care, and cleaning. Non-FMCG products such as clothing, home living products, household appliances are excluded.

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