Online shopping in Belgium - Statistics & Facts

As with many countries around the world and in Europe, Belgium’s e-commerce market is growing at a rapid pace. While online buying was commonly met with skepticism in the past, now more than 70 percent of the country’s population have made an online purchase in the past 12 months. About a decade earlier, less than 50 percent had already done so. In like manner, the country’s e-commerce market had reached a value of approximately 11.5 billion euros, an increase of roughly 800 million euros when compared to the previous year. All in all, e-commerce is developing positively in most respects in Belgium and other European countries, a point that is especially evident during the difficult times caused by the coronavirus (COVID-19) pandemic.

Who are Belgium’s leading online shoppers?

When analyzing online shopping penetration by age group, it becomes apparent that younger consumers in Belgium were the most likely to buy on the internet in recent years. In the past 12 months, approximately 90 percent of Belgian shoppers aged 16 to 34 had bought an item online, while less than 70 percent of consumers over 55 had done the same. Moreover, the country’s male shoppers more frequently bought online, compared to female shoppers. At nearly 30 percent, the share of Belgian individuals selling their own goods or services on the web has also become more prevalent than ever.

Digital shopping preferences

Belgium is a small country without any major e-retailers of its own, which is why consumers mainly rely on and purchase from foreign e-commerce websites and platforms. Some of the leading locations Belgians purchased from include China, as well as neighboring countries, such as France, the Netherlands, and Germany. Although all kinds of goods and services are purchased on e-commerce marketplaces every day, online shopping was more commonplace for certain product categories than others. For instance, many shoppers in Belgium liked buying clothing, games, and consumers electronics online, while a much smaller percentage bought furniture or food using this channel. In terms of paying for these goods and services, the majority of the country’s shoppers either used online payment methods (e.g. PayPal), a credit card or a debit card.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Belgium" and take you straight to the corresponding statistics.

Forecasts

Online retailers & apps

Digital shopping behavior

Delivery preferences

Interesting statistics

In the following 5 chapters, you will quickly find the 36 most important statistics relating to "E-commerce in Belgium".

E-commerce in Belgium

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Online shopping in Belgium - Statistics & Facts

As with many countries around the world and in Europe, Belgium’s e-commerce market is growing at a rapid pace. While online buying was commonly met with skepticism in the past, now more than 70 percent of the country’s population have made an online purchase in the past 12 months. About a decade earlier, less than 50 percent had already done so. In like manner, the country’s e-commerce market had reached a value of approximately 11.5 billion euros, an increase of roughly 800 million euros when compared to the previous year. All in all, e-commerce is developing positively in most respects in Belgium and other European countries, a point that is especially evident during the difficult times caused by the coronavirus (COVID-19) pandemic.

Who are Belgium’s leading online shoppers?

When analyzing online shopping penetration by age group, it becomes apparent that younger consumers in Belgium were the most likely to buy on the internet in recent years. In the past 12 months, approximately 90 percent of Belgian shoppers aged 16 to 34 had bought an item online, while less than 70 percent of consumers over 55 had done the same. Moreover, the country’s male shoppers more frequently bought online, compared to female shoppers. At nearly 30 percent, the share of Belgian individuals selling their own goods or services on the web has also become more prevalent than ever.

Digital shopping preferences

Belgium is a small country without any major e-retailers of its own, which is why consumers mainly rely on and purchase from foreign e-commerce websites and platforms. Some of the leading locations Belgians purchased from include China, as well as neighboring countries, such as France, the Netherlands, and Germany. Although all kinds of goods and services are purchased on e-commerce marketplaces every day, online shopping was more commonplace for certain product categories than others. For instance, many shoppers in Belgium liked buying clothing, games, and consumers electronics online, while a much smaller percentage bought furniture or food using this channel. In terms of paying for these goods and services, the majority of the country’s shoppers either used online payment methods (e.g. PayPal), a credit card or a debit card.

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