Opinion on sustainable products in Europe 2018, by age group

Opinion on sustainable products among European consumers* in 2018, by age group

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Release date

October 2018



Survey time period


Number of respondents

3,334 respondents

Age group

18 years and older

Special properties

709 Young Millennials; 709 Millennials; 1,916 Generation X and Baby Boomers**

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "We would like to ask your opinion about the following statements. How much do you agree on a scale from 1 to 7?"
1=Totally disagree
7=Totally agree

*Percentage of respondents who selected the top three boxes' values.

**The source describes the panel as follows:
18-24 years: Young Millennials.
25-34 years: Millennials.
Over 34: Generation X, Baby Boomers, and Silent.

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