Luxury watch consumer preference of product origin by country in China 2019

This statistic illustrates the results of a survey about high-end watch consumer preferences in China as of May 2019. During the survey period, around 75.5 percent of Chinese respondents who owned a premium watch valued the Swiss watches the most, whereas only 52 percent of those who were planning to purchase a luxury watch in the future preferred a Swiss watch.

Preferred product country of origin among high-end watch buyers in China as of May 2019, by type

Consumers already owning a high-end watchConsumers planning to buy a high-end watch
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Release date

May 2019



Survey time period

May 2019

Number of respondents

986 respondents

Method of interview

Online survey

Supplementary notes

*Calculated by Statista.

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Statistics on "Luxury goods in the United Kingdom (UK)"

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