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Leading global luxury watch brand sales 2019

The Rolex brand generated approximately 5.4 billion U.S. dollars in turnover in 2019, making it the leading luxury watch brand in the world. Swatch’s Omega brand was the second leading watch brand in terms of turnover, however, there was a significant gap between Rolex and Omega in second place.

Luxury watches

The global luxury watch market is a multi-billion U.S. dollar industry. Luxury watches are a combination of precision, quality, luxury, design, perfect workmanship and tradition, together with specialist technology. Swiss watches are synonymous with the term luxury, with many of the most famous watch brands in the world coming from Switzerland. A number of watch brands feature in the most valuable global luxury brands. Richard Mille watches were the most exclusive brand of luxury watches in terms of price in 2019. There was a notable difference in the average price of Rolex watches when compared to the rest of the leading luxury watch brands.

Turnover of the leading luxury watch brands worldwide in 2019 (in million U.S. dollars)*

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Release date

March 2020



Survey time period


Supplementary notes

*All figures have been estimated by the source. Figures have been rounded and translated into USD from CHF figures given by the source. Exchange rate of CHF:USD of 1:1.02976 was used (as of December 31, 2019).

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Statistics on "Luxury Watch Industry"

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