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Willingness to pay for craft beer South Korea 2019, by gender

This statistic shows the results of a survey about the willingness of consumers to spend on craft beer in South Korea as of May 2019, broken down by gender. According to Rakuten Insight, approximately 57.84 percent of female respondents in South Korea said they would spend up to 25 percent more than regular beer.

Willingness of consumers to spend on craft beer in South Korea as of May 2019, by gender

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Release date

June 2019


South Korea

Survey time period

May 10 to May 31, 2019

Number of respondents

8,118 respondents

Special properties

3,529 female and 4,589 male respondents

Supplementary notes

Original survey question:
Which of the following types of beers usually associated with craft beers do you prefer?

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Statistics on "Beer industry in South Korea"

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