Germany is by far the most important beer market in Europe, followed by the United Kingdom, Spain and Poland. Generally, though, consumption has been decreasing. The taxed sales volume has been falling for years, even if the FIFA World Cup 2006 and 2014 temporarily revived the business.
The market share of imported beers has grown in the last ten years, but the domestic market is still shaped by local brewery companies. The Radeberger Group (also: Jever, DAB, Berliner Pilsener, Sternburg and others), belonging to the Oetker Group, the Belgian-Brasilian brewery group AB InBev (among others, Beck’s, Hasseröder and Löwenbräu) and Bitburger (including König Pilsener, Köstritzer, Licher and Wernesgrüner) are the leading brewery groups on the German market, based on sales figures.
The mixed beer drink segment, such as Radler or Alsterwasser, grew significantly at the beginning of the millennium, but has been stagnating for several years. Drinks mixed from beer and lemonade, which were sold mainly in food retail stores, played the biggest role in this segment. The market leader in Germany is the Karlsberg brewery with its brand Mixery.
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In the following 6 chapters, you will quickly find the 55 most important statistics relating to "Beer market in Germany".