While the American Brewers Association has exact and quantifiable definitions for what constitutes a craft brewery, it is not the same case in the UK. All the same, a brewer is considered to be a craft beer producer if the beer output is small and the brewery is independent. These two dimensions are also used by the American Brewers Association to define the term.
85 percent of UK beer drinkers still say they have a good or reasonable understanding of what the term means. At the same time, 31 percent of beer drinkers said the term 'craft beer' has become overused. The term microbrewery is often used interchangeably with the term craft brewery.
The India Pale Ale (IPA) is the second most popular beer category among UK consumers in 2020. This puts craft beer directly behind lager, which 71 percent of UK consumers drink. Male consumers favor IPAs more than female consumers. Among craft beers in the UK, BrewDog's IPA is the best-selling craft beer brand for both off-trade and on-trade markets.
BrewDog is the leading craft beer company on the UK market, with over 86 million British pounds generated in sales in 2019. In 2018, the UK on-trade sales volume of craft beer amounted to 1.24 million hectoliters. The same year, total craft beer production by members of the Society of Independent brewers amounted to 2.86 million hectoliters. Most craft beer produced in the UK is packaged in casks. However, the amount of craft beer packaged in kegs, bottles and cans has been growing between 2015 and 2019.