Preferred out of home drinks among Gen Y in Ho Chi Minh City 2018, by type

The statistic shows the preferred out of home beverages among Gen Y consumers in Ho Chi Minh City in 2018. According to a surveyed panel, milk tea accounted for a 30 percent share of wallet in terms of out of home coffee consumption among Gen Y, followed by nutritional drinks with 13 percent.

Preferred out of home beverages among Gen Y consumers in Ho Chi Minh City in 2018, by type

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Source

Release date

April 2019

Region

Vietnam

Survey time period

Q4 2018

Special properties

figures based on Out of Home Panel conducted in Ho Chi Minh City (Saigon)

Method of interview

Panel survey

Supplementary notes

Gen Y (millennials) defined as individuals born between 1981 and 1995.

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