Impact of overtourism on holiday choices in the United Kingdom (UK) 2019

The majority of UK holidaymakers surveyed in 2019 claimed that overtourism had impacted their choice of holiday destination in some way. Around a quarter of respondents in the UK said that they had looked for new places to visit, while others said they visited popular destinations outside of buys periods instead (25 percent). Overall, however, 44 percent said it had not changed their holiday behavior at all.

Overtourism refers to problems related to overcrowding at popular tourist destinations, such as protests from locals and the negative impact it has on the environment.

Impact of overtourism on holiday destination choice of travelers in the United Kingdom (UK) in 2019

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Release date

April 2019


United Kingdom

Survey time period

First two weeks of January 2019

Number of respondents

1,000 respondents

Special properties

UK adults; nationally representatitive sample according to age, gender, region and social grade

Method of interview

Online survey

Supplementary notes

The original survey question was not provided in the report.

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Statistics on "Vacation travel behavior in the United Kingdom"

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