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Popular camera apps among Millennials and Gen Z South Korea 2019

Published by
Nina Jobst,
Aug 24, 2021
According to a survey in South Korea in 2019, SNOW was by far the most popular camera app among Millennials and Generation Zs (aged 19 to 34) in South Korea with 64.5 brand power index (BPI) points in 2019. SNOW had more than twice as many points as the second-ranking B612, with a difference of nearly 35 points.

Most popular camera apps among Millennials and Gen Z in South Korea as of July 2019

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Source

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Release date

October 2019

Region

South Korea

Survey time period

July 23 to July 30, 2019

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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