Beauty care products penetration in U.S. households in 2018, by channel

Supercenters fulfill the beauty care needs of American consumers more than any other outlet. In 2018, the household penetration rate of beauty care products at supercenters was 49.1 percent. The penetration rate at convenience stores and fuel stations was the lowest at 0.4 percent.

Household penetration rate of beauty care products in the United States in 2018, by retail channel

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Sources

Release date

July 2019

Region

United States

Survey time period

52 weeks ending December 29, 2018

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Statistics on "Nu Skin Enterprises, Inc."

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