Retail sales of cosmetics in China by month February 2020

The graph shows the retail trade revenue of cosmetics in China from January 2019 to February 2020. In the first two months of 2020, cosmetics retail sales in China amounted to about 38.7 billion yuan.

Cosmetics retail in China – additional information

In recent years, the cosmetics market in China has been developing rapidly. According to the statistic shown, cumulative cosmetics retail sales from January to August 2015 had amounted to approximately 128.2 billion yuan. As the demand for cosmetic products expands further in second-and third-tier cities of China, cosmetics retail is expected to maintain its growth momentum in the near future. In addition, the changing attitude among men towards skin-care fosters the booming of men's cosmetics market in China. Between 2011 and 2014, the sales value of men’s grooming products in China had almost doubled.

Foreign cosmetics brands play a dominant role in China’s cosmetics market. Seven out of ten leading beauty and personal care product brands in China were foreign-funded, accounting for nearly half of the overall market. L’Oréal, the world’s largest cosmetics company, still holds the largest share in China’s color cosmetic product market, despite of the obvious decline in market share since 2011. Apart from an adjusted brand strategy, shifting preferences among Chinese consumers towards premium brands and increasing competition may be seen as the main reasons for the steady decline of L’Oréal’s share in this subsector.

Among the main distribution channels for cosmetic retail in China, online retail has been expanding significantly over recent years, while traditional retail channels such as hypermarkets and department stores were losing ground. In 2014, online shopping had accounted for 15.5 percent of China’s overall cosmetics retail sales, up from only 5.3 percent in 2011.

Retail trade revenue of cosmetics in China from January 2019 to February 2020

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Release date

March 2020



Survey time period

January 2019 to February 2020

Supplementary notes

* According to the source, figures for January and February have been grouped together to curb the influence of the Chinese New Year on the statistic. Chinese New Year falls between January 21 and February 21.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of March 2020).

According to the source, retail sales refer to the trade revenue of tangible goods not intended for business use traded from wholesale and retail companies to individuals or non producing social organizations. Figures include total revenues of the food and beverage service industry.
During the survey, only wholesale companies with an annual revenue of 20 million yuan and above as well as retail companies with an annual revenue of five million yuan were questioned.

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Statistics on "Cosmetics in China"

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