While generalist cosmetics brands remain rooted in the consumption habits of young French people, the lockdown which was implemented in France in 2020 due to the global COVID-19 outbreak created a favorable context for people to rethink their consumption patterns. Regarding make-up, environmental and social criteria seem to be taking an increasingly important place in people's purchasing behavior: in June 2020, one woman out of three said that the lockdown had encouraged them to review their cosmetic consumption, giving preference to home-made products or local producers. Around the same period, more than 70 percent of the French were using solid hygiene products instead of liquid ones, or were willing to do so.
Moreover, when it comes to cosmetics, an always bigger share of consumers tends to purchase natural and/or organic cosmetics, and the value of the global natural cosmetics market is expected to reach 54.5 billion dollars in 2027.
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Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.