L'Oréal: a market leaderThe production of cosmetics and beauty products is controlled by a handful of multi-national corporations – L’Oréal, Unilever, Procter & Gamble Co., Shiseido Company, The Estee Lauder Companies, and Lancôme to name a few. In 2019, the market leader, L'Oréal, which is headquartered in Clichy in the Paris region, generated around 33 billion U.S. dollars in worldwide sales. The company also owns the world's leading personal care brand, L'Oréal Paris, which was valued at 28.38 billion U.S. dollars in 2019.
Based on retail sales, the Sephora beauty chain was one of the leading health and beauty retailers in France in 2019. At the time, its market share for the millennial generalist beauty retail market amounted to 57.3 percent, and it was followed by Yves Rocher with a market share of 19.6 percent. Moreover, the websites of these two brands have recorded a total number of visits equal to 5.5 million in 2020.