In 2018, entertainment and characters accounted for 43.8 percent of the world's retail sales of licensed merchandise and services. The United States and Canada were the largest market for licensed merchandise and services as of 2018, accounting for 58 percent of the world's retail sales.
Retail sales share of licensed merchandise and services worldwide in 2018, by property type
Characteristic
Share of retail sales
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Website (LTW Media). (June 6, 2019). Retail sales share of licensed merchandise and services worldwide in 2018, by property type [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1034492/retail-sales-share-of-licensed-merchandise-by-property-type-worldwide/
Website (LTW Media). "Retail sales share of licensed merchandise and services worldwide in 2018, by property type." Chart. June 6, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1034492/retail-sales-share-of-licensed-merchandise-by-property-type-worldwide/
Website (LTW Media). (2019). Retail sales share of licensed merchandise and services worldwide in 2018, by property type. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1034492/retail-sales-share-of-licensed-merchandise-by-property-type-worldwide/
Website (LTW Media). "Retail Sales Share of Licensed Merchandise and Services Worldwide in 2018, by Property Type." Statista, Statista Inc., 6 Jun 2019, https://www.statista.com/statistics/1034492/retail-sales-share-of-licensed-merchandise-by-property-type-worldwide/
Website (LTW Media), Retail sales share of licensed merchandise and services worldwide in 2018, by property type Statista, https://www.statista.com/statistics/1034492/retail-sales-share-of-licensed-merchandise-by-property-type-worldwide/ (last visited September 01, 2024)
Retail sales share of licensed merchandise and services worldwide in 2018, by property type [Graph], Website (LTW Media), June 6, 2019. [Online]. Available: https://www.statista.com/statistics/1034492/retail-sales-share-of-licensed-merchandise-by-property-type-worldwide/