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Retail trade revenue of household appliances and consumer electronics in China from October 2017 to October 2018 (in billion yuan)

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Retail sales of household appliances and consumer electronics China October 2018 The graph shows the retail trade revenue of household appliances and consumer electronics in China from October 2017 to October 2018. In October 2018, retail sales of household appliances and consumer electronics in China had amounted to about 71.14 billion yuan.
Electrical appliances in China – additional information

The household appliance industry in China has grown into a multi-billion dollar industry. In 2013 alone, revenue generated in the Chinese electrical appliances sector had amounted to about 1,284 billion yuan. As of 2012, the industry had employed about 1.3 million people, representing 0.17 percent of the total workforce in China. As the Chinese home appliance industry flourishes, Chinese household electronics companies play an increasingly important role in the global market. In 2014, Chinese company Midea Group had been the world’s largest household appliance company with a total sales value of approximately 23 billion U.S. dollars. Another Chinese company, Gree Electric Appliances, ranked second with a total sales value of about 21 billion U.S. dollars.

Per capita expenditure of private households on household appliances and consumer electronics in China had skyrocketed from approximately 110 yuan in 1990 to 1,215 yuan in 2013, and continues to grow. Market growth of the Chinese household appliances market was mainly driven by rising individual income levels and growing urbanization. In 2013, annual growth of the household appliances market in China had reached 11.8 percent and is projected to grow 9.3 percent year-on-year in 2016.
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Description Source More information
The graph shows the retail trade revenue of household appliances and consumer electronics in China from October 2017 to October 2018. In October 2018, retail sales of household appliances and consumer electronics in China had amounted to about 71.14 billion yuan.
Electrical appliances in China – additional information

The household appliance industry in China has grown into a multi-billion dollar industry. In 2013 alone, revenue generated in the Chinese electrical appliances sector had amounted to about 1,284 billion yuan. As of 2012, the industry had employed about 1.3 million people, representing 0.17 percent of the total workforce in China. As the Chinese home appliance industry flourishes, Chinese household electronics companies play an increasingly important role in the global market. In 2014, Chinese company Midea Group had been the world’s largest household appliance company with a total sales value of approximately 23 billion U.S. dollars. Another Chinese company, Gree Electric Appliances, ranked second with a total sales value of about 21 billion U.S. dollars.

Per capita expenditure of private households on household appliances and consumer electronics in China had skyrocketed from approximately 110 yuan in 1990 to 1,215 yuan in 2013, and continues to grow. Market growth of the Chinese household appliances market was mainly driven by rising individual income levels and growing urbanization. In 2013, annual growth of the household appliances market in China had reached 11.8 percent and is projected to grow 9.3 percent year-on-year in 2016.
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Release date
November 2018
Region
China
Survey time period
October 2017 to October 2018
Supplementary notes
* According to the source, figures for January and February have been grouped together to curb the influence of the Chinese New Year on the statistic. Chinese New Year falls between January 21 and February 21.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of November 2018).

According to the source, retail sales refer to the trade revenue of tangible goods not intended for business use traded from wholesale and retail companies to individuals or non producing social organizations.
During the survey, only wholesale companies with an annual revenue of 20 million yuan and above as well as retail companies with an annual revenue of five million yuan were questioned.

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