Retail sales of household appliances and consumer electronics China 2017-2021

The graph shows the retail trade revenue of household appliances and consumer electronics in China from July 2018 to July 2021. In July 2021, retail sales of household appliances and consumer electronics in China had amounted to about 74 billion yuan.

Electrical appliances in China

The household appliance industry in China has grown into a multi-billion dollar industry. In 2020 alone, market volume of the Chinese electrical household appliances sector had amounted to about 1.5 billion yuan. As the Chinese home appliance industry flourishes, Chinese household electronics companies play an increasingly important role in the global market. Since 2014, Chinese company Midea Group had been the world’s largest household appliance company with a total sales value of approximately 39.9 billion U.S. dollars in 2020. Another Chinese company, Gree Electric Appliances, ranked second with a total sales value of about 28.8 billion U.S. dollars.

Per capita expenditure of private households on household appliances and consumer electronics in China had skyrocketed from approximately 110 yuan in 1990 to 1,640 yuan in 2020, and continues to grow. Market growth of the Chinese household appliances market was mainly driven by rising individual income levels and growing urbanization.