Share of FMCG sales in urban retail market in China 2016-2018. by channel

The statistic shows the share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2016 to 2018, by channel. In 2018, sales via supermarkets contributed to 35.3 percent of all sales of FMCG in the urban retail market in China.

Share of fast growing consumer goods (FMCG) sales in the urban retail market in China from 2016 to 2018, by channel

OthersE-commerceConvenience storesGeneral storesHypermarketsSupermarkets/mini-markets
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Sources

Release date

June 2019

Region

China

Survey time period

2016 to 2018

Supplementary notes

Channels are defined by the source as follows:
Hypermarkets are shops which have an area over 6,000 square meters, including 72 well-known hypermarkets retailers, with a total market share of 83 percent (based on 2018 figures).
Supermarkets/mini-markets are shops which have an area of 100 to 6,000 square meters.
Convenience stores are chains or independent stores which operate longer than 16 hours a day.
General stores are shops which have an area less than 100 square meters.
Others include department stores, free markets, wholesale stores, direct sales stores, specialty stores, etc.

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