Market size of community group buying industry in China 2018-2021

Published by
Yihan Ma,
May 19, 2022
In 2021, the community group-buying market in China reached 120.5 billion yuan, soaring from only 8.5 billion yuan in 2018. Community group-buying is an online shopping model that allows residents within the same neighborhood or apartment bock to get discounts by shopping in bulk.

Scale of the community group buying market in China from 2018 to 2021 (in billion yuan)

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Release date

March 2022

Region

China

Survey time period

2018 to 2021

Supplementary notes

* Estimates.

One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of May 2022).

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Social commerce platforms

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Community group buying

5

Live streaming commerce

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User demographics & behavior

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