Complaining to the company is the most common consumer response to an instance of AI interaction resulting in ethical issues, according to Capgemini Research Institute's new report Ethics in AI Consumer Survey. Thirty-six percent of people would demand explanations for the decisions. AI interactions that are interpreted as unethical can cause a loss in business and negatively effect brand reputation, as another top response to ethical issues in AI interactions was to stop interacting with the company.
What are you likely to do in case your AI interaction results in ethical issues?
Share of respondents
Complain to the company
41%
Demand explanations for the decisions
36%
Stop interacting with the company
34%
Raise concerns with the company
30%
Spread the word about unfair practices by the company on social media and/or to friends and family
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Capgemini. (July 5, 2019). What are you likely to do in case your AI interaction results in ethical issues? [Graph]. In Statista. Retrieved March 29, 2020, from https://www.statista.com/statistics/1037178/consumer-response-to-artificial-intelligence-ethical-issues/
Capgemini. "What are you likely to do in case your AI interaction results in ethical issues?." Chart. July 5, 2019. Statista. Accessed March 29, 2020. https://www.statista.com/statistics/1037178/consumer-response-to-artificial-intelligence-ethical-issues/
Capgemini. (2019). What are you likely to do in case your AI interaction results in ethical issues?. Statista. Statista Inc.. Accessed: March 29, 2020. https://www.statista.com/statistics/1037178/consumer-response-to-artificial-intelligence-ethical-issues/
Capgemini. "What Are You Likely to Do in Case Your Ai Interaction Results in Ethical Issues?." Statista, Statista Inc., 5 Jul 2019, https://www.statista.com/statistics/1037178/consumer-response-to-artificial-intelligence-ethical-issues/
Capgemini, What are you likely to do in case your AI interaction results in ethical issues? Statista, https://www.statista.com/statistics/1037178/consumer-response-to-artificial-intelligence-ethical-issues/ (last visited March 29, 2020)
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