Although the technology has been available in simplistic forms for years, Apple’s Siri was perhaps the first to be both highly advanced and commercially available. Seeing the success of Apple’s product, tech giants like Google (Google Assistant), Amazon (Alexa), and Microsoft (Cortana) released virtual assistants of their own, each of which boasts an installed base in the hundreds of millions as of 2019. Consumers are making use of these technologies in their homes, cars, and in connection with a vast range of other smart devices such as smartphones and smart speakers.
Everyday consumers are not the only ones with positive attitudes towards such devices. Business buyers also find voice assistants useful in various ways and consider this type of technology revolutionary and a crucial part of their lives. Among leading benefits that organizations experienced from adopting voice assistants were reduction in customer service costs, man-hours saved daily and a reduction in customer churn.
Overall, the virtual assistant market seems destined for continued success. Funding for voice-related startups has skyrocketed in recent years, and healthy competition within the industry has ensured the rapidly expanding functionality of these devices. Even at this relatively early stage of the technology’s deployment, the majority of consumers seem to welcome the technology and the advantages it can provide.