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Tourism intensity in European countries 2018

According to data from UNWTO, tourism intensity was higher in Cyprus than any other European country in 2018, at an average of 6.4 inbound and domestic arrivals per inhabitant. Aside from its rathe small population, there has been a rapid growth in international tourism to Cyprus that most likely influenced this figure as well.

Spain, with its much larger population, ranked fourth behind Finland and Estonia. The influx of tourism to the country's leading city destination, Barcelona, resulted in anti-tourism protests from locals, ranking it as as one of the worst cities for overtourism in 2017.

Average number of inbound and domestic visitors per inhabitant in Europe in 2018, by country*

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Source

Release date

September 2020

Region

Europe

Survey time period

2018

Supplementary notes

* According to the source, the indicator "arrivals/population" provides an estimate of tourism intensity in the country of reference. This indicator is calculated by UNWTO based on the available basic data on number of visitors. The calculation is made according to the following formula:
Inbound tourists+domestic visitors/population.

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Statistics on "Travel and tourism in Europe"

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