Tourism intensity in European countries 2017

According to data from UNWTO, tourism intensity was higher in Iceland than any other European country in 2017, at an average of 6.62 arrivals per inhabitant. Aside from its small population, there has been a rapid growth in international tourism to Iceland that most likely influenced this figure as well.

Spain, with its much larger population, ranked third behind Finland. The influx of tourism to the country's leading city destination, Barcelona, resulted in anti-tourism protests from locals, ranking it as as one of the worst cities for overtourism in 2017.

Average number of inbound and domestic visitors per inhabitant in Europe in 2017, by country*

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Source

Release date

May 2019

Region

Europe

Survey time period

2017

Supplementary notes

* According to the source, the indicator "arrivals/population" provides an estimate of tourism intensity in the country of reference. This indicator is calculated by UNWTO based on the available basic data on number of visitors. The calculation is made according to the following formula:
Inbound tourists+domestic visitors/population.

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Statistics on "Travel and tourism in Europe"

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