Tourists that did experiential travel's activities Italy 2018, by activity

In 2018, shopping on site and going to the restaurant were the most popular experiential travel's activities among tourists in Italy. According to the study, people who took part in these activities accounted for 73 percent of total respondents. Conversely, only 2 percent of tourists interviewed claimed to join classes while on holiday.

Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity

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Release date

April 2019



Survey time period


Number of respondents

624 respondents

Age group

18-75 years

Method of interview

Online panel

Supplementary notes

*People included in the survey traveled at least once during the previous 12 months; their trip included at least an overnight stay; experienced online at least one of the activities related to the holiday; joined at least one of the activities held in the trip destination.

Multiple answers were possible.

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