In 2018, shopping on site and going to the restaurant were the most popular experiential travel's activities among tourists in Italy. According to the study, people who took part in these activities accounted for 73 percent of total respondents. Conversely, only 2 percent of tourists interviewed claimed to join classes while on holiday.
Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity
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*People included in the survey traveled at least once during the previous 12 months; their trip included at least an overnight stay; experienced online at least one of the activities related to the holiday; joined at least one of the activities held in the trip destination.
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Osservatori Digital Innovation. (April 1, 2019). Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation. "Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity." Chart. April 1, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation. (2019). Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation. "Share of Tourists* That Bought or Took Part in Experiential Travel's Activities in Italy in 2018, by Type of Activity." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation, Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity Statista, https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/ (last visited July 27, 2024)
Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity [Graph], Osservatori Digital Innovation, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
