Italy: tourists that did experiential travel's activities by activity 2018

In 2018, shopping on site and going to the restaurant were the most popular experiential travel's activities among tourists in Italy. According to the study, people who took part in these activities accounted for 73 percent of total respondents. Conversely, only 2 percent of tourists interviewed claimed to join classes while on holiday.

Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity

Characteristic	Share of tourists
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Release date

April 2019

More information

Region

Italy

Survey time period

2018

Number of respondents

624 respondents

Age group

18-75 years

Method of interview

Online panel

Supplementary notes

*People included in the survey traveled at least once during the previous 12 months; their trip included at least an overnight stay; experienced online at least one of the activities related to the holiday; joined at least one of the activities held in the trip destination.

Multiple answers were possible.

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