Main information channels on Korean skincare products in South Korea 2019

According to a survey conducted by Rakuten Insight, around 46 percent of the South Korean respondents who use K-beauty products usually get their information on the latest Korean skincare products and trends through recommendations from family and friends. Only around four percent of all respondents named print advertisements as their main information source on the latest Korean skincare products.

Main information sources on the latest Korean skincare products and trends among South Korean consumers in 2019

Share of respondents
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Source

Release date

August 2019

Region

South Korea

Survey time period

July 5 to 30, 2019

Number of respondents

7,951 respondents

Age group

16 years and older

Special properties

respondents who use Korean beauty products

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 5th to 30th, 2019 among a total of 10,173 female (4,529) and male (5,644) South Korean respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Original question: "Where do you usually get information on the latest Korean Beauty skincare products and trends from?"

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Statistics on "Skin care in South Korea"

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