Kimberly-Clark - statistics & facts

Kimberly-Clark is a multinational corporation that primarily produces personal care and medical products, the greater part of which are paper based, for example, bath and facial tissues, feminine hygiene products, and disposable diapers. Established in the United States in the late 19th century, Kimberly-Clark has expanded to become one of the leading household and personal care companies in the world. Some its most widely recognized brands include Cottonelle, Huggies, Kotex, and Kleenex.

Market overview

The value of the U.S. beauty and personal care market amounted to over 87 billion U.S. dollars in 2022. By comparison, in the same year, the Chinese market generated around 55 billion U.S. dollars in revenue. The United States is also the country with the highest number of personal care products manufacturers, amounting to over 160 as of March 2023. Because nearly everyone uses tissue paper at some point during the day, the tissue and hygiene paper market generated nearly 45 billion U.S. dollars in revenue in the United States in 2022 alone, making it the second biggest market for tissue paper worldwide.

Company overview

Kimberly-Clark, which specializes in household staples such as sanitary napkins and bath tissue, has experienced a stable level of revenue in the past decade, generating over 20 billion U.S. dollars in 2022. The company has three major business segments: personal care, consumer tissue, and Kimberly-Clark professional. The largest of these by far is the personal care segment, which accounted for more than half of Kimberly-Clark’s overall revenue in 2022. In the same period, the K-C-Professional segment made around three billion U.S. dollars in net sales. Some of Kimberly-Clark’s brands, such as Kotex and Kleenex, have been fixtures in American households since the 1920s and reached an almost iconic status. Although there are dozens of facial tissue brands on the market, Kleenex is consistently among the American consumers' favorites, to the point that the name Kleenex has become synonymous with tissues in general.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Dominique Petruzzi, Jul 18, 2023

Key insights

Country with the largest beauty and personal care market
United States
Top selling household/personal care company worldwide
Procter & Gamble
Revenue of the tissue & hygiene paper market
339bn USD
Get more insights

Editor’s Picks Current statistics on this topic

Net income of Kimberly-Clark from 2008 to 2022 (in million U.S. dollars)

Pulp & Paper

Kimberly-Clark's net income 2008-2022

Revenue of Kimberly-Clark from 2015 to 2022, by business segment (in million U.S. dollars)

Pulp & Paper

Kimberly-Clark's revenue by business segment 2015-2022

Total assets of Kimberly-Clark from 2009 to 2022 (in million U.S. dollars)

Pulp & Paper

Kimberly-Clark's total assets 2009-2022

Related topics

Recommended

5

Recommended statistics

Market overview

10

Market overview

Company figures

7

Company figures

Segments

4

Segments

Competitors

8

Competitors

Further reportsGet the best reports to understand your industry

Procter & Gamble
Procter & Gamble
Paper industry worldwide
Paper industry worldwide
The Clorox Company
The Clorox Company
Colgate-Palmolive
Colgate-Palmolive
Beauty and personal care e-commerce worldwide
Beauty and personal care e-commerce worldwide

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
support.japan@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu