Kimberly-Clark is a multinational corporation that primarily produces paper products such as bath tissue, facial tissue, and feminine hygiene products. Established in the United States in the late 19th century, Kimberly-Clark has expanded to become one of the leading household and personal care companies in the world. Some of the company’s most widely recognized brands are Cottonelle, Huggies, Kotex, and Kleenex.
Kimberly-Clark, which specializes in household staples such as sanitary napkins and bath tissue, has experienced a stable level of revenue in the past decade, though it has declined slightly in the last several years to around 18.5 billion U.S. dollars. The company has three major business segments: personal care, consumer tissue, and Kimberly-Clark professional. The largest of these by far is the personal care segment, which accounted for a little less than half of Kimberly-Clark’s overall revenue in 2018. One Kimberly-Clark product which shows particular promise in the future is professional tissue paper, which generated about 3.3 billion U.S. dollars in sales in 2018 and is expected to generate about 4.6 billion dollars in sales by 2024.
Some of Kimberly-Clark’s brands, such as Kotex and Kleenex, have been fixtures in American households since the 1920s and reached an almost iconic status. Although there are dozens of facial tissue brands on the market, Kleenex is undoubtedly the most popular among American consumers to the point that the name Kleenex has become synonymous with tissues in general. Scott, another Kimberly-Clark brand, is the preferred bathroom tissue brand among American households with children.
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