Personal hygiene as the leading segmentNot every sector is equally profitable. The personal hygiene sector held by far the largest market share in the beauty and personal care market in Colombia in 2021. Body care, on the other hand, made up the smallest part of the market.
Personal care companies such as Colgate Palmolive and Johnson & Johnson were among the cosmetics businesses with the highest gross profit. In fact, Johnson & Johnson de Colombia S.A., owns three menstrual hygiene brands – Carefree®, o.b.®, and Stayfree®|SiempreLibre®.
Beauty and personal care brands and companiesIn Colombia, the toothpaste label Colgate, the menstrual hygiene brand Nosotras, and the deodorant brand Rexona -known as Degree in the United States and Canada- ranked among the leading health and beauty brands in Colombia in 2022.
Behind these high-performing brands are some of the most popular beauty and personal care companies in Colombia. An example is the multinational company Productos Familia, owner of the Nosotras brand. Or Colgate Palmolive, which owns the Colgate brand. Colgate Palmolive was also among the lead importing companies of beauty and personal care products in Colombia.