Philippines: motivations to purchase smart wearable among males 2022

According to a recent survey conducted by Rakuten Insight, about 52 percent of male respondents in the Philippines who owned a smartwatch and/or fitness/activity tracker said they purchased one due to health reasons and with the intention and improving their health. In comparison, 20 percent of respondents stated that they purchased own to keep up with the latest tech trends and products.

Factors motivating male consumers to buy wearable technology products in the Philippines as of September 2022

Characteristic	Share of respondents
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Release date

October 2022

More information

Region

Philippines

Survey time period

September 8 to 30, 2022

Number of respondents

1,561 respondents

Age group

16 years and older

Special properties

among male respondents that own a smart wearable

Method of interview

Online survey

Supplementary notes

Original survey question: (For those who own a smartwatch and/or fitness/activity tracker only.) What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.
Multiple answers were allowed.

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