Motivations to purchase wearable technologyin China 2019, by gender

According to a survey by Rakuten Insight on wearable tech, around 62 percent of female and 56 percent of male respondents stated that they were concerned about their health and would like to monitor and improve it by using wearable tech.

Motivations for owners to purchase wearable electronics in China 2019, by gender

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Source

Release date

September 2019

Region

China

Survey time period

August 2 to 30, 2019

Number of respondents

821 respondents

Age group

16 years and older

Special properties

among female and male respondents that own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.

The survey was conducted among 367 female and 454 male respondents. Other surveyed regions included Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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Statistics on "Wearables"

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