Wearable unit shipments -- additional information
The wearable industry has been growing at a fast pace in the last few years. Over 27 million wearables were shipped worldwide in the fourth quarter of 2015 alone, a significant increase from the previous year, when 12 million units were shipped in the same quarter. Around 322 million units – smartwatches, fitness monitors, chest strap, body-worn cameras, Bluetooth headsets and many other devices – are projected to be shipped in 2017 alone.
Fitbit remains the wearable industry leader in 2015, as the California-based manufacturer focuses on health and fitness devices, one of the largest markets in the wearable industry. Despite the pressure from its competitors such as Apple and Xiaomi, Fitbit accounted for about 30 percent of the wearable market share at the end of 2015, and shipped around 21 million units worldwide in 2015.
Apple is the second biggest wearable vendor, with about 15 percent of the market share. Thanks to the introduction of the Apple Watch to the consumer market in April of 2015, the technology company quickly grew its market share in the smartwatch market, previously led by Samsung. Apple shipped about 11.6 million units in the first three quarters of 2015 alone. WatchOS, Apple’s Watch operating system, held more than 60 percent of the market share of smart wristwear shipments worldwide in 2015. However, Apple is forecast to lose part of its market share to Android in the coming years. Apple’s watchOS is projected to account for about 45 percent of the market in 2019, while Android is forecast to increase its share from 15 percent in 2015 to nearly 40 percent by 2019.