Leading FMCG brands in Indonesia 2022, by household penetration
In 2022, Indomie was the most chosen brands among consumers in Indonesia, with 95.4 percent of households in Indonesia having bought an Indomie product at least once. Indomie is an Indonesian instant noodle brand which is most well known for its instant Mi Goreng. Indofood, the company that produces Indomie, had net sales of about 110.83 trillion Indonesian rupiah in 2022.
