Brazil: most popular dog food companies 2019

Published by
T. Ozbun,
Dec 20, 2022
In 2019, Masterfoods Alimentos Ltda. - Mars was at the top of the list of the leading dog food companies in Brazil with 34.2 million Consumer Reach Points (CRP). Premier Pet ranked second with 12.1 million CRP. Mars Brazil operates the brands Pedigree, Champ, Optimum, and Cesar

Leading dog food companies in Brazil in 2019 (in million Consumer Reach Points)

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Release date

October 2020

Region

Brazil

Survey time period

2019

Special properties

Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).

Supplementary notes

The ranking is defined by the penetration of how many households have purchased a brand in the last year. Each company is classified by the sum of all the brands that make up its portfolio in each category. Each percentage point represents 560 Brazilian households.

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Overview of the global market

5

Overview of the Brazilian market

8

Companies

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International trade

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Consumer behavior

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