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Willingness of U.S. Millennials to purchase store branded products 2018, by category

Likelihood of Millennial consumers to buy private label products in the United States as of 2018, by product category

by Liam O'Connell, last edited Nov 14, 2019
Willingness of U.S. Millennials to purchase store branded products 2018, by category As of 2018, 74 percent of U.S. Millennials stated that they were likely to consider buying private label over-the-counter healthcare products. That year, half of Millennials in the United States were likely to consider buying store branded beauty or cosmetics.
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Likelihood of Millennial consumers to buy private label products in the United States as of 2018, by product category

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Statistics on "Private label market in the U.S."
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