• Leading dairy brands in Brazil 2020

Try our corporate solution for free!

In 2020, Italac was the leading dairy brand in Brazil with 321million Consumer Reach Points (CRP), followed by Piracanjuba with 263 million CRP. Per capita consumption of dairy products in the country was estimated to reach a value of nearly 116 U.S. dollars in 2021.

Leading dairy brands in Brazil in 2020 (in million Consumer Reach Points)

Characteristic	CRP in millions
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

June 2021

More information

Region

Brazil

Survey time period

November 2019 to October 2020

Number of respondents

22,900 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

You can find detailed information about the report's methodology here.