Brazil: leading dairy brands 2018

In 2018, Italac was the leading dairy brand in Brazil with 281 million Consumer Reach Points (CRP), followed by Piracanjuba with 229 million CRP. Per capita consumption of dairy products in the country was estimated to reach a value of nearly 116 U.S. dollars in 2021.

Leading dairy brands in Brazil in 2018

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Sources

Release date

May 2019

Region

Brazil

Survey time period

November 2017 to October 2018

Number of respondents

over 21,400 brands worldwide

Supplementary notes

This statistic was made based on data provided by the following sources: CTR Market Research Co. Ltd., Europanel, Gesellschaft für Konsumforschung (GfK), Information Resources Incorporated (IRI), and Intage.

The source provides the following information: "The data collected covers 72% of the global population across 49 countries, and 85% of global GDP."

Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).

You can find detailed information about the report's methodology here.

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