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Brazil: most popular dairy brands 2021

Published by
T. Ozbun,
Feb 21, 2023
In 2021, Italac was the leading dairy brand in Brazil with 326 million Consumer Reach Points (CRP), followed by Piracanjuba with 270 million CRP. Per capita consumption of dairy products in the country was estimated to reach a value of nearly 116 U.S. dollars in 2021.

Leading dairy brands in Brazil in 2021 (in million Consumer Reach Points)

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Sources

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Release date

May 2022

Region

Brazil

Survey time period

October 2020 to October 2021

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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