In 2018, Italac was the leading dairy brand in Brazil with 281 million Consumer Reach Points (CRP), followed by Piracanjuba with 229 million CRP. Per capita consumption of dairy products in the country was estimated to reach a value of nearly 116 U.S. dollars in 2021.
Leading dairy brands in Brazil in 2018
(in million Consumer Reach Points)
This statistic was made based on data provided by the following sources: CTR Market Research Co. Ltd., Europanel, Gesellschaft für Konsumforschung (GfK), Information Resources Incorporated (IRI), and Intage.
The source provides the following information: "The data collected covers
72% of the global population across 49 countries, and 85% of global GDP."
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).
You can find detailed information about the report's methodology here.
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Kantar Worldpanel. (May 28, 2019). Leading dairy brands in Brazil in 2018 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved July 10, 2020, from https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/
Kantar Worldpanel. "Leading dairy brands in Brazil in 2018 (in million Consumer Reach Points)." Chart. May 28, 2019. Statista. Accessed July 10, 2020. https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/
Kantar Worldpanel. (2019). Leading dairy brands in Brazil in 2018 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: July 10, 2020. https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Brazil in 2018 (in Million Consumer Reach Points)." Statista, Statista Inc., 28 May 2019, https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/
Kantar Worldpanel, Leading dairy brands in Brazil in 2018 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/ (last visited July 10, 2020)
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