• Leading dairy brands in Brazil 2019

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In 2019, Italac was the leading dairy brand in Brazil with 312 million Consumer Reach Points (CRP), followed by Piracanjuba with 242 million CRP. Per capita consumption of dairy products in the country was estimated to reach a value of nearly 116 U.S. dollars in 2021.

Leading dairy brands in Brazil in 2019 (in million Consumer Reach Points)

Characteristic	CRP in millions
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Source

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Sources

Release date

May 2020

More information

Region

Brazil

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

You can find detailed information about the report's methodology here.