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FMCG in Japan - statistics & facts

Key insights

Household expenditure on nondurable consumer goods
83.7tr JPY
Leading factor influencing consumer goods purchase behavior
Buy the cheapest product as much as possible
Share of consumers expecting price increases for consumer goods
91.6%

Company DB Top 100 consumer goods & FMCG companies

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Overview

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Food

Non-food

Major retail channels

Consumer behavior

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