Leading activities among South Korean tourists in Japan 2018

According to a survey conducted in the departure lobbies of Japanese airports and seaports throughout 2018, more than 98 percent of South Korean tourists in Japan ate Japanese food during their trip, making it the most common activity among visitors from South Korea. Japanese cuisine was followed in popularity by shopping with a participation rate of almost 87 percent.

Leading activities among tourists from South Korea visiting Japan in 2018

Share of respondents
Eat Japanese food98.3%
Walking in shopping districts76.3%
Drink Japanese alcoholic beverages60.1%
Nature/scenery sightseeing58.3%
Bathe in a hot spring34.9%
Stay in a Japanese-style inn18.6%
Theme parks18.2%
Experience Japanese everyday life 13.3%
Experience Japanese history/culture11.3%
Enjoy Japanese pop culture (fashions, animations, etc.) 9.4%
Seasons (cherry blossoms, autumn leaves, winter etc.)4%
Visiting film/anime settings2.7%
Stage or music performances1.9%
Nature tours / experience in farming/mountain/fishing village1.7%
Other sports (golf etc.)1.5%
Spectator sport (sumo, soccer etc.)0.2%
Medical treatment/medical check-up0.2%
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Release date

October 2019



Survey time period


Number of respondents

2,446 respondents

Special properties

multiple answers possible

Method of interview

Face-to-face interview

Supplementary notes

The annual data is compiled from the monthly surveys conducted by the Japan Tourism Agency and its contractor.

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