Reasons for consuming plant-based food alternatives in China 2019, by gender

According to a survey conducted by Rakuten Insight in September 2019, around 63 percent of female respondents in China who have consumed plant-based alternatives said they chose to do so because plant-based products were healthier. Meanwhile, 61 percent of male respondents confirmed this reason.

Most popular reasons for consuming plant-based food alternatives in China as of September 2019, by consumer gender

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Source

Release date

November 2019

Region

China

Survey time period

September 4 to 30, 2019

Number of respondents

881 respondents

Age group

16 years and older

Special properties

among those who consumed plant-based food alternatives; multiple answers were allowed

Supplementary notes

Survey question:
What are your reason(s) for choosing plant-based alternatives?

Among a total of 1,362 survey respondents, 881 respondents said they consumed plant-based alternative food products. Among those, 423 were female and 458 were male.

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