Latin America: top food brands 2018, by purchase frequency

In 2018, Doña Gusta, a dehydrated soups and bouillon cubes brand, was the food brand that was purchased most frequently in Latin America, with its products bought an average of 30.5 times per household. In that year, Bimbo was the second most frequently purchased brand in the region, with products bought approximately 19 times per household.

Leading food brands in Latin America in 2018, by household purchase frequency

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Sources

Release date

May 2019

Region

Central and South America, Mexico

Survey time period

November 2017 to October 2018

Number of respondents

over 21,400 brands worldwide

Supplementary notes

This statistic was made based on data provided by the following sources: CTR Market Research Co. Ltd., Europanel, Gesellschaft für Konsumforschung (GfK), Information Resources Incorporated (IRI), and Intage.

Household purchase frequency refers to how often each household buys the brands products or services on average in a year.

The source provides the following information: "The data collected covers 72% of the global population across 49 countries, and 85% of global GDP."

You can find detailed information about the report's methodology here.

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