Most purchased FMCG brands in Latin America 2020

In 2020, the Peruvian food brand Doña Gusta was the fast moving consumer goods (FMCG) brand that was purchased most frequently in Latin America, with its products bought by households an average of 29.1 times per year. Coca-Cola was the second most frequently purchased brand in the region, with a household purchase frequency of nearly 25 times per year. Considering several variables, the most chosen FMCG brand in Latin America in 2020 was Coca-Cola as well.

Household purchase frequency of leading fast moving consumer goods (FMCG) brands in Latin America in 2020

Characteristic	Household purchase frequency*
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Release date

May 2021

More information

Region

LAC

Survey time period

November 2019 to October 2020

Number of respondents

23,500 brands worldwide

Supplementary notes

* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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