Most popular podcast platforms with 18-to-34-year olds in Italy 2020
In 2020, Spotify was the most popular platform with Italian podcast listeners aged between 18 and 34 years old (73 percent). According to the results of the survey, Audible ranked second with 30 percent, while Apple Podcast was used by 21 percent of respondents. Lastly, only 13 percent of the respondents used the platform or the mobile application of Soundcloud to listen to podcasts.