Headphones and earphones are among the most common audio and sound equipment types worldwide. Over the years, more and more headphones have been shipped worldwide and the units shipped were expected to increase by nearly 40 percent by 2019, compared to 2013. The increase of shipped true wireless stereo (TWS) headsets was expected to be even more dramatic over the period from 2016 to 2020, largely driven by the proliferation of Apple’s AirPods.
Smart speakers - speaker with an integrated virtual assistant - have increased in popularity in recent years, and seen a corresponding growth in revenue. Amazon shipped more units than any other vendor in 2019, followed by Google. Chinese giant Baidu came in third, shipping over 17 million units through the year.
The U.S. is a profitable market for the audio and sound equipment industry, as the market value of consumer electronics in the U.S. was expected to pass the 164 billion U.S. dollars mark for the first time in 2020. Microphones and speaker enclosures are the most popular sound devices amongst American consumers. In 2019, microphones accounted for sales equaling 627 million U.S. dollars sound gear retail sales in the U.S. The retail sales value of wireless microphones added up to 172 million U.S. dollars in 2019, while retail sales of cabled microphones were valued at 455 million U.S. dollars in the same year. Speaker enclosures, the second most popular sound device in the country generated retail sales value of nearly 540 million U.S. dollars in 2019.