In 2019, most game developer companies in Warsaw spent over half of their project budget on game development. A much lower share was usually spent on the marketing of games - 34.48 percent of companies allocated between 1 and 10 percent of their budget to this.
Share of game developer company costs spent on game development and marketing within one project in Warsaw, Poland in 2019
* Methodology:
- Quantitative: questionnaire with 49 closed and semi-closed questions. Answers obtained from 29 companies, which is about half of all video game developers from Warsaw.
- Qualitative: series of structured in-depth interviews with 8 representatives of video game developing companies.
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Krakow Technology Park. (January 23, 2020). Share of game developer company costs spent on game development and marketing within one project in Warsaw, Poland in 2019 [Graph]. In Statista. Retrieved January 21, 2022, from https://www.statista.com/statistics/1090719/poland-gamedev-project-cost-allocation-in-warsaw/
Krakow Technology Park. "Share of game developer company costs spent on game development and marketing within one project in Warsaw, Poland in 2019." Chart. January 23, 2020. Statista. Accessed January 21, 2022. https://www.statista.com/statistics/1090719/poland-gamedev-project-cost-allocation-in-warsaw/
Krakow Technology Park. (2020). Share of game developer company costs spent on game development and marketing within one project in Warsaw, Poland in 2019. Statista. Statista Inc.. Accessed: January 21, 2022. https://www.statista.com/statistics/1090719/poland-gamedev-project-cost-allocation-in-warsaw/
Krakow Technology Park. "Share of Game Developer Company Costs Spent on Game Development and Marketing within One Project in Warsaw, Poland in 2019." Statista, Statista Inc., 23 Jan 2020, https://www.statista.com/statistics/1090719/poland-gamedev-project-cost-allocation-in-warsaw/
Krakow Technology Park, Share of game developer company costs spent on game development and marketing within one project in Warsaw, Poland in 2019 Statista, https://www.statista.com/statistics/1090719/poland-gamedev-project-cost-allocation-in-warsaw/ (last visited January 21, 2022)
