Most popular vacation destinations for Germans

In 2023, leading vacation destinations among German vacationers included the North Sea and Bavaria. The figures presented are based on a survey conducted in Germany.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Leading vacation destinations among Germans from 2021 to 2023

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Release date

June 2023

More information

Region

Germany

Survey time period

2021 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 and older in private households with main place of residence in the Federal Republic of Germany.

Information on total sample:
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.

Further information on methodology available here.

Multiple answers were possible. Due to this, percentages may exceed 100 percent.

The survey question was asked in the following wording: "Where have you gone on vacation in the last 12 months? Could you say based on this list?"

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