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Chinese tourism in Europe - Statistics & Facts

The recent boom in Chinese tourism has created a storm across the global travel industry. Rapid urbanization, higher disposable incomes and fewer restrictions on travel are allowing more and more Chinese tourists to explore their country and beyond. Spending on international tourism has increased dramatically over the last ten years, with China overtaking the United States for total tourist spending. For tourism officials in Europe, the increase in tourist arrivals from China has not gone unnoticed. In 2018 the European Commission and European Travel Commission collaborated to launch the 2018 EU-China Tourism Year, as a way of promoting destinations and improving the tourism experience. The number of Schengen visas issued, that allow travel within the 26 European nations comprising the Schengen Zone, reached approximately 2.85 million in 2019.

Around 5.93 million trips were made from China to Central and Eastern Europe alone in 2018, outnumbering trips to Western European destinations. Across the whole of the EU (28 countries), around 25.8 million nights were spent by Chinese tourists in 2018. The United Kingdom experienced a significant rise in visitors from China in 2015, over 40 percentage points above the average inbound tourism rate. Since then, tourism from China has remained high, firmly placing China as an important inbound market for Britain, although in 2019 the number of Chinese tourists was only three percent higher than the previous year. Chinese tourist expenditure in the UK peaked in 2017 at 1.74 billion British pounds.

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Chinese tourism in Europe

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Chinese tourists in the UK

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