Appealing features of retail apps according to U.S. consumers 2019

A June 2019 study of U.S. consumers shows that 87.6 percent of respondents were likely to download a mobile app for shopping if coupons or special deals were offered as an app feature. Also, 79.7 percent of respondents would download mobile shopping apps if offered loyalty and reward programs as an app feature.

Features that convince mobile app users in the United States to download retail apps in June 2019

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Sources

Release date

September 2019

Region

United States

Survey time period

June 2019

Number of respondents

1,045 respondents

Age group

18 years and older

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Statistics on "E-commerce in the United States"

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