Mobile App Monetization - Statistics & Facts

Mobile App Monetization - Statistics & Facts

Statistics and facts about Mobile App Monetization

Mobile apps are software applications designed to run on smartphones, tablet computers and other mobile devices. They are typically available through native distribution platforms called app stores. App stores are usually operated by the owners of the mobile operating system but third-party app stores such as the Amazon Appstore or Samsung's Galaxy Apps also exist. The most popular operating system-native stores are Apple's App Store, Google Play, as well as the Windows Phone Store and BlackBerry App World.

Whereas most apps are free, some are only available as paid downloads. Monetization of free-to-download mobile apps through in-app commerce or advertising is becoming more and more prevalent among app developers. For paid mobile apps, a share of the revenue goes to the distributor and the rest to the app developer. App revenue and monetization potential can vary by geographical region and by operating system.

Whereas mobile apps were originally offered as productivity and information retrieval tools such as calendars, e-mail, stock market and weather information, the market has rapidly expanded due to public demand and availability of developer tools. Currently, some of the most popular app categories include games, entertainment and education.

The expansion of the app market has furthermore assisted in the rise of social gaming, highlighted by the launch of the Facebook App Center. The social network's app center heavily features social gaming apps by developing companies such as Zynga, Rovio Entertainment, wooga and EA Games.

Picture: Apple App Store

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