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Mobile apps in the United Kingdom (UK) - statistics & facts

The United Kingdom emerged as the most lucrative mobile app market in Europe in 2019, ahead of Germany, France, Russia and Italy. Nationwide revenue from app sales amounted to over 2 billion U.S. dollars that year, with nearly two thirds of the overall profit being made through the Apple app store.

Which apps are the most popular?

In the UK, communication apps are the most widely used after internet browsers. Here, e-mail, messenger and social media apps were used regularly by 67 percent of respondents, followed by shopping apps, calendars, and games. Since 2016, global spend on apps has also been increasing. This reached 120 billion U.S. dollars by 2019. In terms of what the best app monetization models are, a 2019 survey among app developers in the UK and United States revealed that subscription and freemium models worked best for generating income, while advertising models came in third. This was further touched upon in another survey the same year, where developers claimed that their biggest problem was making sure that in-app ads were not too content-intrusive. Further highlighting that app monetization is not without problems, they also stated that it affected the app experience, leading to churn (loss of users).

Apps on the Google Play vs. Apple store

According to a 2020 survey, WhatsApp was the number one app which users in the UK could least do without, as cited by 24 percent of respondents. This was followed by Facebook and Instagram. Still, despite communication apps’ widespread popularity, game apps generated the most income. Coin Master was the highest earning app on the UK Google play store in 2020, generating 3.4 million U.S. dollars in revenue. This was followed by Roblox, Candy Crush Saga and Pokémon GO. Meanwhile, things looked quite different in the Apple app store. Here, Tinder was the most lucrative app in 2020 with a revenue of 2.5 million U.S. dollars, followed by streaming platform Disney+.

Key figures

The most important key figures provide you with a compact summary of the topic of "Mobile apps in the UK" and take you straight to the corresponding statistics.

App monetization

Favorite apps

App usage by children

Interesting statistics

In the following 6 chapters, you will quickly find the 35 most important statistics relating to "Mobile apps in the UK".

Mobile apps in the United Kingdom (UK)

Dossier on the topic

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Mobile apps in the United Kingdom (UK) - statistics & facts

The United Kingdom emerged as the most lucrative mobile app market in Europe in 2019, ahead of Germany, France, Russia and Italy. Nationwide revenue from app sales amounted to over 2 billion U.S. dollars that year, with nearly two thirds of the overall profit being made through the Apple app store.

Which apps are the most popular?

In the UK, communication apps are the most widely used after internet browsers. Here, e-mail, messenger and social media apps were used regularly by 67 percent of respondents, followed by shopping apps, calendars, and games. Since 2016, global spend on apps has also been increasing. This reached 120 billion U.S. dollars by 2019. In terms of what the best app monetization models are, a 2019 survey among app developers in the UK and United States revealed that subscription and freemium models worked best for generating income, while advertising models came in third. This was further touched upon in another survey the same year, where developers claimed that their biggest problem was making sure that in-app ads were not too content-intrusive. Further highlighting that app monetization is not without problems, they also stated that it affected the app experience, leading to churn (loss of users).

Apps on the Google Play vs. Apple store

According to a 2020 survey, WhatsApp was the number one app which users in the UK could least do without, as cited by 24 percent of respondents. This was followed by Facebook and Instagram. Still, despite communication apps’ widespread popularity, game apps generated the most income. Coin Master was the highest earning app on the UK Google play store in 2020, generating 3.4 million U.S. dollars in revenue. This was followed by Roblox, Candy Crush Saga and Pokémon GO. Meanwhile, things looked quite different in the Apple app store. Here, Tinder was the most lucrative app in 2020 with a revenue of 2.5 million U.S. dollars, followed by streaming platform Disney+.

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