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COVID-19: potential revenue loss for March Madness 2020

Published by Christina Gough, Jun 18, 2020
The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe suspended their seasons, including the NCAA’s Division I men’s basketball tournament, also known as March Madness. This college basketball tournament is very lucrative for the NCAA and its potential complete cancellation could mean a loss of 933 million U.S. dollars in media rights, ticket sales and sponsorships. This figure is based on the revenue that these categories generated during the previous year's tournament.

Potential loss of revenue from NCAA's March Madness due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars)

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Release date

March 2020

Region

United States

Survey time period

as of March 2020

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