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COVID-19: potential media rights revenue loss per school for March Madness 2020

Published by Christina Gough, Jun 18, 2020
The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe suspended their seasons, including the NCAA’s Division I men’s basketball tournament, also known as March Madness. This college basketball tournament is very lucrative for the NCAA and its potential complete cancellation could mean a loss of 17 million U.S. dollars per school in the Southeastern Conference (SEC) due to the media rights deal with CBS that is now in jeopardy.

Potential loss of revenue from NCAA's March Madness TV deals per school due to the coronavirus (COVID-19) pandemic as of March 2020, by conference (in million U.S. dollars)

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