
COVID-19: potential media rights revenue loss per school for March Madness 2020
The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe suspended their seasons, including the NCAA’s Division I men’s basketball tournament, also known as March Madness. This college basketball tournament is very lucrative for the NCAA and its potential complete cancellation could mean a loss of 17 million U.S. dollars per school in the Southeastern Conference (SEC) due to the media rights deal with CBS that is now in jeopardy.