Opinion on advertising market decline due to COVID-19 in Russia 2020

In April 2020, the majority of survey respondents expected the volume of the advertising market in Russia to decline in the second quarter of 2020 by 30 to 40 percent in comparison with the same period in 2019. Another 10 percent of respondents believed that the decline would be as high as 80 percent. The global ad spend was estimated to decrease by 20 billion U.S. dollars in 2020 due to the coronavirus (COVID-19) pandemic.

In your opinion, how will the volume of the advertising market in Russia change in 2nd quarter 2020 compared to 2nd quarter 2019?*

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Source

Release date

April 2020

Region

Russia

Survey time period

April 21, 2020

Number of respondents

78 questionnaires*

Special properties

Members of Russian Association of Communication Agencies

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The survey was based on 78 filled out questionnaires (63 completely and 15 partially).

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Statistics on "Coronavirus (COVID-19) in Russia"

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