Value of kit sponsorships in the Italian Serie A 2019-2020, by club

Published by Statista Research Department, Aug 29, 2023
In the season 2019/2020, Juventus FC was by far the Serie A football club with the most valuable jersey kit sponsorship. The twelve-year deal, signed by Juventus and Adidas in 2015, is worth 51 million euros. AC Milan ranked second in the list, as its deal with Puma amounted to 15 million euros. Moreover, FC Internazionale followed in the rankling with a ten-million-euros deal with Nike.

Value of kit sponsorships in Serie A in Italy in 2019/20, by club (in million euros)

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Release date

May 2020

Region

Italy

Survey time period

season 2019/2020

Supplementary notes

Data for US Lecce was not available, as the club has its own brand (M908).

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