In the season 2019/2020, Juventus FC was by far the Serie A football club with the most valuable jersey kit sponsorship. The twelve-year deal, signed by Juventus and Adidas in 2015, is worth 51 million euros. AC Milan ranked second in the list, as its deal with Puma amounted to 15 million euros. Moreover, FC Internazionale followed in the rankling with a ten-million-euros deal with Nike.
Value of kit sponsorships in Serie A in Italy in 2019/20, by club (in million euros)
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Calcio e Finanza. (May 12, 2020). Value of kit sponsorships in Serie A in Italy in 2019/20, by club (in million euros) [Graph]. In Statista. Retrieved October 04, 2023, from https://www.statista.com/statistics/1117200/value-of-jersey-kit-sponsorships-in-the-serie-a-league-in-italy/
Calcio e Finanza. "Value of kit sponsorships in Serie A in Italy in 2019/20, by club (in million euros)." Chart. May 12, 2020. Statista. Accessed October 04, 2023. https://www.statista.com/statistics/1117200/value-of-jersey-kit-sponsorships-in-the-serie-a-league-in-italy/
Calcio e Finanza. (2020). Value of kit sponsorships in Serie A in Italy in 2019/20, by club (in million euros). Statista. Statista Inc.. Accessed: October 04, 2023. https://www.statista.com/statistics/1117200/value-of-jersey-kit-sponsorships-in-the-serie-a-league-in-italy/
Calcio e Finanza. "Value of Kit Sponsorships in Serie A in Italy in 2019/20, by Club (in Million Euros)." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1117200/value-of-jersey-kit-sponsorships-in-the-serie-a-league-in-italy/
Calcio e Finanza, Value of kit sponsorships in Serie A in Italy in 2019/20, by club (in million euros) Statista, https://www.statista.com/statistics/1117200/value-of-jersey-kit-sponsorships-in-the-serie-a-league-in-italy/ (last visited October 04, 2023)
Value of kit sponsorships in Serie A in Italy in 2019/20, by club (in million euros) [Graph], Calcio e Finanza, May 12, 2020. [Online]. Available: https://www.statista.com/statistics/1117200/value-of-jersey-kit-sponsorships-in-the-serie-a-league-in-italy/